Entertainment XR Association Inc.



Entertainment XR

Association Inc.
(former Location-Based VR Association Inc.)

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Our association is an industry organization regarding XR, including but not limited to VR, AR, MR, with some physical element, in entertainment field, and is organized to develop entertainment XR business, establish unified standards, handle various kind of issues and promote diffusion of such business inside and outside Japan.


  • 01The standardization, establishment of unified specification and guidelines of entertainment XR
  • 02The education, enlightenment and promotion of diffusion regarding entertainment XR
  • 03The knowledge sharing about operation and development regarding entertainment XR business
  • 04The research and study for reducing operational burden regarding entertainment XR business
  • 05The study and verification for securing safety regarding entertainment XR business
  • 06The cooperation, exchanging information and promoting personnel exchange with XR related organization and academic organization inside and outside Japan
  • 07The handling for other various kind of issues, etc.



Full member

  • Bandai Namco Amusement Inc.
  • Capcom Co., Ltd.
  • CA Sega Joypolis Ltd.
  • Cloud Creative Studios Inc.
  • Dentsu Inc.
  • Dynamo Pictures, Inc.
  • eje Inc.
  • Gree Inc.
  • Hashilus Co., Ltd.
  • InterPia Co., Ltd.
  • Kid'sPlates Inc.
  • meleap Inc.
  • SoftBank Corp.
  • Sony Music Entertainment (Japan) Inc.
  • Taito Corporation
  • Yomuneco Inc.

(In alphabetical order among the same title, honorifics omitted)

Supporting member

  • Asahi Seiko Co., Ltd.
  • IntoFree Inc.
  • Mediafront-Japan Co., Ltd

(In alphabetical order, honorifics omitted)


Representative director Akihiro Ando
Director Chiaki Mishiro
Director Hikaru Adachi
Director Hiroshi Fukuda
Director Kazuhiko Hayami
Director Kei Miyoshi
Director Shigeki Tanaka
Director Yukiharu Tamiya
Auditor Shun Kubota
Auditor Tomoyuki Sugiyama

(In alphabetical order among the same title, honorifics omitted)


Trade name Entertainment XR Association Inc.
(former Location-Based VR Association Inc.)
Registered office c/o Miyoshi&Associates Law Firm, Yajima Bldg. 7th Floor,11-3, Ginza 7-chome, Chuo-ku, Tokyo 104-0061, Japan
Representative director Akihiro Ando
Chief of secretariat Kei Miyoshi


If you have any inquiry to our association, please send e-mail though the button of ‘Contact details’.

Contact details